Apple files some interesting patents, some go mainstream, some don’t, but they are worth paying attention to. The latest patent involves proximity-based ads. The idea is that it would allow users to add contacts as icons on the home screen.
But it goes a step further allowing a business to contact people based on their proximity. So if you’re near say a burger joint, you could receive contact information, their address and special offers when you’re near. It could be established via wired or wireless communications, including Bluetooth, Wi-Fi and GPS.